The price system of many enterprises has not formed a unified and standardized management system. Or, the price is simply decided by the top management of the enterprise. Such a price system cannot stand the test of the market. The price setting should take into account the product's quality level, functional characteristics, production cost, competitor's product price, market potential, dealer's price assessment, consumer market research, promotion methods and policies and other factors.
1. The price management strategy of similar products; the prices of similar products are the same or slightly lower;
For products of the same type and quality, the price can be determined according to the market difference of the brand; for products of the same type with different quality, the price should be determined according to the difference in quality;
2. The price management strategy of new products; New products must be non-similar products in the market;
The price of new products must be the result of rigorous market demonstration;
Whether the price of new products is successfully implemented or not will mostly be determined by the corresponding promotion methods;
3. Establish a sound price management system; formulate strict and standardized price setting management procedures;
The price setting and evaluation management system is established. The system members are composed of factory representatives, sales department, marketing department, and financial department. The second-line members of the management system are composed of local branch companies and managers of the operation department. The external members of the management system are composed of dealers at all levels. , consumer composition;
The work content of the management system includes: price setting of new products, price adjustment management of old products, price analysis of competing products, etc.;
4. Service Integration
Service is an extension of brand strategy and marketing means. The quality of service often determines the sales volume and customer relationship of an enterprise's products in a certain region. In the case that the same industry has not vigorously implemented after-sales service measures, enterprises should actively promote this measure. Excellent service plays an important role in promoting product sales and brand deepening.